Is Email Marketing Helpful to Build Your Business?

When You sell or communicate with your customers and close sales through mails, then it is called email marketing. In short, market or promote your business through sending emails is called email marketing.

In this post, we will try to describe, Is it helpful for your business or not? As we do not know your business model and the requirements, thus we exactly can not tell, email marketing is required for your business or not. But, we can consider or follow the following terms, in case match.

Professionals say, Anyone can use email marketing strategy or mails medium if they are involved with the following businesses or be -

• Affiliate Marketer

• Network Marketer

• Product Promoter

• Author or Writer

• Content Creator

• Blogger

• Actors (Celebrities)

• Social Media Marketer

• Influencer

• Web Developer

• Wordpress Developer

• Website Owner

• Run Online Shops

• E-commerce Vendor

• Involved in Education (Students or Teachers)

• Photographer

• Youtuber

Yes, and many more! Are you involved in one the above professions? Or more ? or None? If you are involved with one of the above professions, you are perfect fit to do email marketing for your business. In case, you do something else (Like Offline Marketing), yet there are super possibility to use email marketing concept to accelerate your business (Describe below with details).

Let me explain little bit more to understand why an affiliate marketer, product promoter, blogger or youtuber should use email marketing strategy or email autoresponder to accelerate their business.

Guess you are an affiliate marketer. As an affiliate marketer you basically promote products (third party products) for commissions. So, if you use the email marketing strategy like build your list with interested people who are agree to receive your emails. Imagine, you have 1000 members in your email list and at least 10% of your list members click on your emails and take action, like buy your recommended products and you earn $10 per sale as a commission then the potential income will be $1000! It's definitely a huge commission if you just started. And this income will continue as a residual income (the income will follow continuously..).

What if you are a blogger or an author? - In case you are a blogger or an author who writes on various things, still email marketing helps to build your business. For example, as a blogger you may write blog articles in your blogging site. So, if you use email marketing strategy to build your list, make your website visitors to your email subscribers, send broadcasts with your list of latest articles then and send them using email autoresponder, it may help you to get more interested visitors who engage to your posts, thus your site's SEO will increase and if you monetize your app (blogging site), then it may increase your Ads monetization revenue. Still there are other options like running affiliate offers and let agree your subscribers to buy the affiliate products or recommend some sponsorship offers, in this way you can earn more commissions through your blogging site.

Similarly, this methodology is also applied for an author, influencer, affiliate marketer or content creator.

The basic ideology of email marketing is that - build your email list with interested persons, make relationship with them, send broadcasts with your offers, helps them to interact with you and make sales.

Recently, I have understood this thing that, no one will buy from you if they do not know you or there is no connection with you. People only buy from those whom they know, trust and feel safe with them. (It is true for offline marketing even more in online marketing)

So, actually email marketing helps to make a good relationship with your potential clients.

Here potential means, a subscriber who joins in your email list, is not necessary to buy from you or your products until it is required or they feel want. You are the only, and only responsible to let them feel that they require your product/service or your product or service will help them get rid of their necessity.

So, it is better to say, you should do email marketing, is not necessary but it is helpful in many cases if you run business in online. I believe, it will be fit in any kind of businesses either operated in online or offline. You can say, it is a social media like medium but more secure and really helpful to build strong relationship with your clients.

The key Things You Should Know About Email Marketing

I want to light on this topic little bit. Though Email Marketing is helpful, or you are planning to implement this in your business, you have to know few key things: Such as,

It is not free at all. Yet, it is very costly at first. Such as, every 1000 subscriber, you have to spend about $15+ even more every month. But, one successful online marketer comments on this matter - like, if you have 1000 subscribers, you should determine that 100 may be your customer who buy your products. If you earn $1 for each for every month (I usually consider $10, but most of the time it does not happen) then, after a month your income will be $100 and if you subtract $15, then you have in your wallet $85, it means $15 cost is not very big thing. Basically, if you know how you should do email marketing, then it is possible to earn $1000 every month from your list members or email subscribers. And all are potential income, and not easy money at all.

Secondly, you must use email marketing software - you have to use email marketing autoresponder to build your email list, send broadcasts help them to make up their necessity or solve their problems, thus way you will be a trustworthy person among them, they will start to listen you, at last it is possible that if you send them to buy something or promote your affiliate products they will take action.

So, The Basic Concept Email marketing’s core idea is simple: build an email list, nurture relationships with subscribers, and provide offers that solve their needs or problems. By doing so, businesses can establish trust and increase the chances of sales over time. The process involves creating valuable content and offers that resonate with your audience.

I want to ask you question, Do you dare to implement email marketing strategy to your business or start to build your email list?

Kind Regards, Shakil Ahmed.