Email Marketing for Affiliate Marketers
Before start writing about this topic - Email Marketing for Affiliate Marketer, let's understand little bit what is Email Marketing and who are basically called affiliate marketer. Then we will try to answer this question - Is Email Marketing suitable for affiliate marketer or not?
What is Email Marketing?
Let's try to answer this question first. In short, email marketing means do marketing using emails - like gmail, hotmail or yahoo mail etc. Usually most of the people use gmail for it's easier usability and features. Long answer, just say that you have a product called X and Y and you want to sell them online. So, if you use email marketing concept to sell them to your clients then it is called email marketing. We can also say, you contact with your customers, send them offers, share links to buy products, close sales through emails, send broadcasts to watch, send blog posts, newsletters to read etc. through emails then this is called email marketing. So, in short we can say everything you do through emails related to buying, selling, earning etc. it's called email marketing. Nowadays, the idea of email marketing is not confined only buying or selling - People usually do many things through emails because this medium is very secure and restricted than other online mediums.
Hint: When you need to send some info secretly - please use email than whatsapp or messenger. They are not trustworthy at all.
Who ar Affiliate Marketer: Affiliate Marketing is a concept of selling third party products for commissions. Usually, you are provided misconception about this topic. Like, be affiliate marketer, make thousands of dollars. Listen, you never earn money if you do not sell anything. If you see you earn money without selling, it means you sell your time (I believe, it's very valuable than product). So, there is no concept of easy money but actual utilizing your time (I should not use much philosophy here). Therefore, if you sell something online (either offline) for profits like 10%, 15% or 30% but the product is not belong to you (means, other products like books, toys, courses, memberships, ad-campaign like solo ads) then you are called affiliate marketer.
"Also note that, there is huge difference between affiliate marketing and network marketing (that's called MLM). People usually get misinformation or complement with each other but they are both different things. Affiliate Marketing is valid secure and network marketing (or MLM) is not valid or most of the time insecure to get involved. Hence, I should stop here to compare both."
So, if you get the idea of who are affiliate marketer or what is affiliate marketing, now we will try to answer this question -
Is Email Marketing suitable for affiliate marketer or not?
As usual, email marketing refers selling products via emails and affiliate marketing means selling third party products for commissions. So, why will it not be suitable for selling through emails? - Definitely, you can use the email marketing concept to sell affiliate products.
Such as, you have few active subscribers in your list, guess it is about 1000 or more and who are agree to receive your promotional emails (the emails include links for buying things). And you send them an affiliate offer to buy or check out. If 10% out of 1000 subscribers are interested on that product or service and take major action to buy those products it means out of 1000, 100 subscribers or people buy your affiliate offers. If you earn $10 per affiliate sale, it is about $1000 revenue just for sending one email! It's eye catching, right? That's why email marketing is so powerful, even study says, 17.75% of direct clicks turn to purchase. That's good conversions.
Hence, we can simply say with no doubt, email marketing is definitely a suitable, even perfect option for affiliate marketer.
But my friend, hold on! How you get those subscribers? (1000 is huge number, right). That's start dilemma. The email subscribers will not come to you automatically. You have to configure things first, like let yourself prepare to build a solid email list with interested persons who respect what you do or business and agree to receive your emails in in their inbox and at least read your emails.
Guess, You need 1 days to include 1 lead (list member) then adding 1000 leads take about 1000 days = 2.74 years; almost 3 years. Though, it seems a long time, but it's called long time investment. And you can measure this list like responsive who at least read your emails and out 100% at least 10% take actions, like but your products what you are selling. One pioneer person commented on this topic: like, money lies in your list. Though, I believe money lies in the responsive list who are usually read my emails and buy what I am selling.
So, I thing it's a good start though it takes time if you have actually affiliate products to sell or promote. Then, you can definitely use the email marketing concept to sell your products to your email subscribers.